The Story

In 2006 the height of MMA Fashion was essentially blood and skulls. The female athletes and fans didn’t have a brand to support the sport and fighters they loved.

Enter Fight Chix

Fight Chix was creative side project in 2006 that grew in popularity and was nominated for Best MMA Lifestyle brand in 2010. The brand reach global recognition with wholesale distribution in the US, Europe, Australia and South Africa.

Highlights include:

  • International Distribution

  • Licensing deal in the US

  • Charity fashion shows benefiting breast cancer research, domestic violence and families of fallen military

  • Sponsorship and friendships with notable members of the MMA Community

Creative Direction
Strategy
UX / UI Design

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Jordan Bred Toe

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