The Problem
Limited Edition Sneakers are highly sought after and often the people that get them are the ones with bots to hack the system. The ask was to keep the bots out so that actual fans of the brand could purchase the latest sneaker drops.
Jordan Bred Toe
Sneaker heads are always looking for an edge to snag the latest kicks. Footlocker increasingly saw bots dominating the online release of shoes and leaving their users empty-handed. The solution would be a way for customers to pre-enter info and sign up for updates and reminders of shoe drops.
Footlocker wins with segmented engagement on specific brands
Customers win with increased chances to get highly sought after releases
Kicks on Demand
A live demo of the flow to sign up for alerts, followed by the text flow to single click purchase.
Details
The experience pays homage to the Jordan Brand and allows Footlocker to showcase other brand items for sale while users are notified when their shoe and size is ready for purchase.
