The Problem
A small start up THCa brand had a name, but needed an identity. The goal was to inject an underground street vibe to a legal THCa company. Through the use of branding, AI image generation and close collaboration with the CEO I was able to create a logo and various labels for different strains that fit the image the company was seeking.
Straight Gas
The gallery below demonstrates some of the logo iterations and explorations as well as various label designs generated using a combination of AI and adobe suite. The strains are often limited edition and exclusive so the turnaround times are fast. There is also consideration for the labels spanning various size/weight options.
1lb label
2oz label
3.5g label
14g label
15ct Pre-roll lable
Pre-roll label